About ten years ago Men’s Journal ran a campaign titled “Live the Interesting Life” with visually driven ads that wonderfully portrayed that life without portraying a particular man or what he look...

Welcome back! Adventures in Advertising with rugby in mind is always fun and today we look at a fun campaign for the ITV Player. (online video on demand service accessible though the main ITV websi...

Welcome back to Adventures in Advertising with rugby! Land Rover and the English RFU have kept their relationship going for many years now. We are putting on display for you a campaign expressing t...

New year, new post. First off, how is everyone doing so far in 2012? We’re happy to still be doing what we love and hope that Bakline finds you or you find Bakline at some point in 2012. Adventures...

Instead of focusing on a round of ads that use rugby as a medium to sell a message, we thought we’d take a closer look at the magic behind the art direction. New Zealander Ross Brown is a magician ...

It’s very interesting to see how international brands interpret rugby. Here we have three distinct products. Delivery/Courier services. Alcohol and Transportation. While we get the idea that DHL is...

Our series in rugby as a medium in advertising continues…. Milan San Siro 14/11/09 The other side of the world is here. Italy challenges New Zealand. Advertising Agency: McCann Erickson Italy Creat...

Rugby as a sport transcends many cultures around the world. It can be interpreted as a force for social change with it’s history, traditions and sportsmanship. It is no surprise that advertising ag...